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Le Bron James doesn't get his moment

Nike steals his moment of Victory

This is the second post in my (our) newsletter and while the growth has been promising; one does get addicted to the adrenalising nature of constant and everlasting growth.

Modern civilisation demands us to build, consume and get better every day. While these in their own right can be admirable, what gets lost in all of this is "Quietude." Social Media bombards us with the examples of the rich and famous; one post & picture in particular has been on my mind today.

The Daily Mail decided to do a puff piece on Phil Knight, the Founder of Nike (a company named after the Greek goddess of wealth), just as LeBron James broke the NBA scoring record. Even though this is a quintessentially African-American moment, the "hidden history" of the United States since 1619, the accordant publicity seems to dwell on just another run of the mill billionaire.

Rather than Phil Knight be lauded for being so impassive, let me offer a contrarian view. Maybe he's just being arrogant by standing apart from all the mania and not realising that history must not only be viewed but also captured.

I will end this rant (?) with a rather amusing byline from the Mail that links LeBron's historic moment to Phil Knight's corporate wealth.

But Phil Knight is no bystander. He did not need a smart phone and the Instagram material because he, as much as anyone, is the individual who put together that piece of history. It will have amused him that he has gone viral as a bystander to it.